![]() ![]() That’s where the Choose901 Alumni team stepped into the picture. When she had no intention of returning to the city, she needed to be sold on the idea that Memphis was the missing piece to her story as she was writing her next chapter. ![]() Technically, a similar strategy was used to bring Ash back home after college. It’s all about crafting the right experience for the person, whether that be keeping things cool or adding that extra garnish. ![]() I’ve done a lot of research and I’m still learning every single day.” That’s what got her interested in the biz in the first place-she just wanted to know what was up in her cup.Ī post shared by Choose901 – Memphis, TN no right nor wrong way to create or consume a cocktail. I’m actually reading a book right now that talks about the magical properties of ice. My experience with bartending has given me a high level of appreciation for mixology-and I don’t just mean understanding what pairs well with what. “Just maintaining the proper temperature can make a world a of difference to the taste. “People don’t realize how simple it can be to enhance their favorite spirits,” Ashley said. Her first drop showcased an assortment of reusable straws featuring a variety of mixed metals, and she hopes to add a line of insulant cups to pair alongside the OG Ashe accessory. What originally started off as a mobile bartending service launched by the Soulsville alum in 2019 relaunched in April 2021 as a barware brand, upon her return to Memphis after graduating from UT Knoxville. “We taste with our mouths, but we also eat with our eyes” Ashley said.Īshe Bar is built off both sensory experiences. ![]()
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